About Project

Zonalgo helped Isla’s Sweet Treats in design and development of their website create a stunningly designed, brand and image with multiple templates and page layouts. We assisted the company with optimization of header tags and internal linking. With keyword research, the products and their names were optimized using SEO best practices.

Project Goals

The company needed is focused to build an online store that offers wide range of Tuck Shop Sweets Online. However, clients is focused to have an efficient yet result-driven solution that drives more business as well as control their inventory and can generate sales report for weekly/monthly and on yearly basis.

Design Process

Empathize
  • User Research
  • User Interviews
  • Observation
Define
  • Affinity Mapping
  • Personas
  • Empathy Map
  • Journey Map
Ideate
  • User Flow
  • Card Sorting
  • Information
    Architecture
design
  • Wireframes
  • Hi-Fi Designs
  • Prototype
  • Visual Design
test
  • Feedbacks
  • Conclusion
  • Future Concepts

Type Face Typography

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abcdefghijklmnopqrstuvwxyz

0123456789(!@#$%^&*-+)

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

0123456789(!@#$%^&*-+)

Visual Style Colour Palette

Primary Colour #ff00ff

Secondary Colour #1cffff

Title Colour #16527f

Base Colour #777777

Light Colour #f4f8fb

Project The Challenge

The company needed a new ecommerce website to sell their range of traditional Pick ‘n’ Mix and Tuck Shop Sweets online. We helped the company create a platform that is user friendly and easy to find all of their products. We synchronized their inventory with a third-party distributor, enabling the company to store their product off-site and integrated with cost-effective shipping options.

We Provide The Solution

We are a digital commerce & creative marketing agency exceeding our customers' expectations since 2016. We specialize in building brands and businesses by providing cutting-edge solutions to our customers.

01

WooCommerce Solution:

Used WooCommerce capabilities to build a fully functional online storefront to sell Tuck Shop Sweets and other products. Products are easily managed and added to the website, with offsite shipping capability and inventory synchronization.

02

Payment Processing:

The WooCommerce platform was integrated with Stripe credit card payment processing to allow customers to use their credit card for online purchases.

03

WordPress Web Design:

We created an ecommerce website using the WordPress platform that is very user friendly on the backend to easily make website updates. We designed multiple webpage templates in order to maintain the consistency of the different types of content with latest web development and design best practices.

04

Social Media Marketing:

We built a Facebook Marketing campaign to target customers from the client’s other ecommerce websites. We also used the client’s data from offsite events to target customers with specific frames and styles indicated by intake forms from summer events and festivals.

04

Google Analytics:

We installed and created Google Analytics conversions and goals so that the client was able to optimize their ongoing ad spend. The client is able to see the individual impacts of Google, Facebook and Instagram advertising and scale their budget accordingly. Retargeting was also setup to deliver messages to clients that had left items in shopping carts without making purchases.

Project The Outcome

  • 100% responsive website on all devices (i.e.: desktop, mobile, tablet)
  • Ecommerce website that allows online sales.
  • Trained internal staff how to make updates
  • Full Integration with Facebook and Instagram
  • Shopping Cart integration for ecommerce sales
  • Website optimized for retargeting and conversions leading to a 300% increase in online sales by month 3.

With complete reliance on our team of experts, with digital strategists, project managers, certified developers and designers aiming to provide our clients with results and increase their business and online conversions.