About Project

Established in 2000, Blowshow Record is 360-degree entertainment company Based in New York. The Idea behind the project is to discover and develop new talent and to take full responsibility of necessary marketing, distributing and licensing of products produced by artists.

Project Goals

Blowshow Record aims to help artists in preparation of their interviews, providing deep understanding to carry and showcase themselves on social media which further leads them to find the right-branding opportunities. We’re geared towards identifying each act’s respective USP (Unique Selling Proposition).

Design Process

Empathize
  • User Research
  • User Interviews
  • Observation
Define
  • Affinity Mapping
  • Personas
  • Empathy Map
  • Journey Map
Ideate
  • User Flow
  • Card Sorting
  • Information
    Architecture
design
  • Wireframes
  • Hi-Fi Designs
  • Prototype
  • Visual Design
test
  • Feedbacks
  • Conclusion
  • Future Concepts

Type Face Typography

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Visual Style Colour Palette

Primary Colour #fac213

Secondary Colour #000000

Title Colour #eabd3c

Base Colour #ffffff

Project The Challenge

Blowshow Record needed a new website that could engage target audience. They wanted to have the ability for their fans to be able to hear their new music online. They also wanted to be able to sell their merchandise through their website as well.

We Provide The Solution

We are a digital commerce & creative marketing agency exceeding our customers' expectations since 2016. We specialize in building brands and businesses by providing cutting-edge solutions to our customers.

01

Website Design & Development:

Zonalgo was able to help this client by providing them with a new custom website. By building their website we were able to provide them with a unique site that fit their needs where the company’s target audience is able to connect with them and discuss their required services.

02

Google Analytics:

We were able to initial a Google Analytics report to give the group a better idea of who their online demographic was. Showing them where interest was coming from and how they used the new website allowed them to know what areas needed their attention.

03

Content Creation:

Our team of writers provided this client with many web pages detailing their group. Providing bios, descriptions of previous performances, as well listings for their merchandise. This influx of content was able to better inform their website viewers while also optimizing their website to show up in more search results.

04

Local Search:

For a group like this client they found most of their performance opportunities in their local vicinity. We helped them by targeting search efforts to those in their area. By focusing search results to just this demographic we were able to maximize results in areas that were useful to the group’s future endeavors.

Project The Outcome

  • Developed a new website that was more tailored to their needs of the group.
  • Provided the group with an effective way to showcase their music and previous performances, offered services of distribution, merchandise and licensing services on their new website.
  • Strengthened the client’s online presence with an increase in social media efforts including Facebook, SoundCloud & Instagram.

With complete reliance on our team of experts, with digital strategists, project managers, certified developers and designers aiming to provide our clients with results and increase their business and online conversions.