About Project

Zonalgo helped Soft Touch Ltd in development of their corporate brand website which requires an extensive research and enrich knowledge of SEO standards, Brand Voice & Messaging that will help their business in targeting more accurate clientele with a clear vision aligned to them.

Project Goals

The company needed to have a website that align with their vision, mission and can target industry needs rightly. Where they can offer their services of cybersecurity and data protection as their USP (Unique Selling Proposition).

Design Process

Empathize
  • User Research
  • User Interviews
  • Observation
Define
  • Affinity Mapping
  • Personas
  • Empathy Map
  • Journey Map
Ideate
  • User Flow
  • Card Sorting
  • Information
    Architecture
design
  • Wireframes
  • Hi-Fi Designs
  • Prototype
  • Visual Design
test
  • Feedbacks
  • Conclusion
  • Future Concepts

Type Face Typography

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Visual Style Colour Palette

Primary Colour #16527f

Secondary Colour #2a28da

Content Colour #ffffff

Background Colour #24262D

Light Colour #f0f0f0

Project The Challenge

Soft Touch Ltd was looking for a more elegant design than their existing site. Client was looking to have a strategic outsourcing partner who can deliver them a right-fit branding effort that can drive their visionary values and help their business in getting more effective prospects and leads.

We Provide The Solution

We are a digital commerce & creative marketing agency exceeding our customers' expectations since 2016. We specialize in building brands and businesses by providing cutting-edge solutions to our customers.

01

WordPress Web Design:

We worked with them to develop a palette and page designs that feel elevated, evoking the elite level of both their technical capabilities and their customer support. The range of blues are calm and professional, which is exactly what you want in a business that manages data security.

02

Google My Business:

Google My Business is a great way to increase local search traffic. By listing your business on Google Maps, you can provide potential customers, and Google’s search algorithm, with information about your business. Providing more call to actions can drive consumer interest and allow you to see where those potential customers are coming from.

03

Content Marketing:

Content strategy drove this web design project, with a strong focus on providing a deeper, richer content experience. This included building areas for all-new multimedia content and resource libraries. Everything from their solutions and integrations to those resources needed to more clearly communicate their brand story and their offering.

Project The Outcome

  • 100% responsive website on all devices (i.e.: desktop, mobile, tablet)
  • Full Integration with Facebook and Instagram
  • Implement a fully responsive solution backed by WordPress CMS for easy content management
  • Expand the site to allow for deeper, SEO-friendly content like blog posts and resources
  • Build on SEO foundations to increase search engine traffic and drive future growth

With complete reliance on our team of experts, with digital strategists, project managers, certified developers and designers aiming to provide our clients with results and increase their business and online conversions.